Both the content creator and user must see benefits over the conventional system to fully adopt this model. DeFranco has praised the project in a recent article with CNN for ‘thinking about creators, their audiences, and how to support both first’. One Youtuber involved with the project is Philip DeFranco who currently has more than six million YouTube subscribers. The project is still showing substantial growth and has made some influential partnerships such as Dow Jones Media Group for premium content and YouTubers for a younger demographic. The Brave project had a successful ICO raising $36 million in just the first 30 seconds. Users can earn BAT through the browser by watching ad content and then sell this crypto for cash. The model is dependent on advertising revenue, tracking of user behaviour and the sale of user data. The company has doubled the number of users since May of this year.īrave is an ad blocking browser that rewards its users with its own Basic Attention Token (BAT) for both readers and content publishers.
Brave Browser’s Content Monetisation Model Surpasses 10 Million Downloadsīrave Software recently tweeted that its web browser for revolutionising content monetisation has reached ten million downloads through the Google Play Store.
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